NEW YORK: Golden Screen Cinemas Sdn Bhd (GSC) will be feturing a 'live' 3-D version of blockbuster movie Journey To The Center Of The Earth in a fully digital cinema hall next Thursday (July 10).

The 3-D version will only be available at its flagship cinema - GSC Mid Valley (Hall 4- 275 seats) but the normal 2-D version will be screened in other GSC cinemas nationwide.

The screening marks a new milestone for GSC as it will be the first time a 3-D movie is screened in digital format in the country.

According to general manager Irving Chee, the screening will employ the Dolby 3-D Digital Cinema system to allow movie goers to have much richer and enthralling experience.

The Dolby 3-D Digital cinema projects alternating full-colour images from the left eye and right eye that are not quite identical with respect to their primary colour frequencies.

Movie audiences with the passive glasses with filtering lenses that are précisely tuned to these differences, thereby preventing each eye from seeing the images intended from the other eye.

The digital projection would eliminate the usual "scratches" on screen with the wear and tear for film projection. The 3-D digital is an advance technology from the IMAX which is analogue as it is on film.

Tickets for the 3-D version will be priced at RM17 (adult) and RM11 (children) for a normal seat whereas the twins seats will be sold at RM19 (adult), which includes usage of the 3-D glasses whereas the 2-D version will be at the prevailing cinema ticket pricing.

There will be a dedicated queue for the 3-D movie in GSC Mid Valley.

Based on the classic Jules Verne novel, Journey to the Center of the Earth is the first live-action feature film to be shot and released entirely on digital 3-D.

Brendan Fraser plays Trevor Anderson, a science professor whose unconventional hypotheses made him the laughing stock of the academic community.

But during an expedition to Iceland with his nephew (Josh Hutcherson) and a tour guide (Anita Briem), he made a breakthrough discovery deep beneath the Earth's surface. Their journey takes them to never-before-seen worlds and face-to-face with surreal and unimaginable creatures. The movie is 92 minutes' long.